There’s a bewildering variety of jargon used in the media industry. For anyone new to this world, it’s very easy to confuse your aston with your elbow.

If you’re not careful a simple mistake or misunderstanding can cost you an amazing opportunity to profile yourself or your products to the world.

Thankfully, I’ve translated some of the most common terms so you can blend in and sound like an expert and avoid any blunders. But if you’re ever in doubt about a term, always ask.