Any public relations consultant will tell you that the thing that scares business owners the most is a call from a journalist.

As a PR consultant I have learnt that the prospect of spending time with a journalist will either fill you and your c-suite with excitement at the idea of some great brand building media coverage Or it will feel them with sheer terror!

Normally any concerns will go away if you work with your public relations team or PR agency to focus on three key things.