A few simple mistakes could be the only thing preventing your brand from getting high profile media coverage.
The good news is, they’re easy to fix.
Here are five of the most common and how you can start getting valuable exposure.
Every journalist wants to be the first to cover a great story.
Securing an ‘exclusive’ is the best way to spike sales or views, so media organisations put a premium on this content. They can get very competitive to land one, and when then do, it gets more prominence and column inches than other stories.
So if you’ve got an ‘exclusive’, you’re sitting on valuable content. Make the most of this rare opportunity!
There seems to be much better understanding around what marketing is than there is around what PR is. Essentially PR stands for public relations. A large part of that for most brands is reputation management, brand building and publicity. But it also includes stakeholder relationships and crisis communications.
So to help you understand what PR is let’s start with what it isn’t and break down the top 5 myths about public relations!